Helsinki Rudolf Steiner School
Case: To the School!
Helsinki Rudolf Steiner School had a similar problem to Espoo's school. The number of pupils in the first grade had been slightly reducing the past years.
Our task was to awaken and promote the school to the parents of every 6 year old child in Helsinki Metropolitan area.
We put up a campaign and posted a beautiful, almost dream-like brochure to the target group. The brochure served also as an invitation to a seminar in the school premises. We also created an accompanying website with further information.
This campaign was also very successful, the 1st grade was filled over its limits and the school had to put people in the waiting list.
The team consisted of me, my fellow copywriter Juuso K. and the client.
Responsibilities:
Art direction and production