Helsinki Rudolf Steiner School
Case: To the 10th grade!
This was much like a copy of the previous case. The number of pupils in the 10th grade had also been slightly reducing the past years.
Our task was to awaken and promote the school to the 9th graders in Helsinki, Espoo and Vantaa. The campaign was starring a famous Finnish musician Antti Lehtinen from a band called Ultra Bra. Mr. Lehtinen was also a former student of the school.
We sent an invitation to everyone on the target list to the schools Open Day. To reduce the costs, we decided to use the website of To the School! campaign. We just tailored the texts to fit the new audience.
This campaign was also very successful, just like the previous one.
The team consisted of me, my fellow copywriter Juuso K. and the client.
Responsibilities:
Art direction and production
Website was html-coded by a subcontractor.