Espoo Steiner School

Case: Education Fair 2004

Espoo Steiner School had a problem. Pupils in the 9th grade didn't want to continue to the upper secondary school (grades 10-12) because no-one had done it before.

After two successful projects with Helsinki Rudolf Steiner School, the Espoo school decided to ask for our help. Me and my fellow copywriter Juuso K. were given a job to fill up next years 10th grade with old and new pupils.

We came up with a brilliant slogan "Saat pitää pääsi" (You can hold on to your thoughts).

The slogan proved to be effective, reflecting both the idea in Steiner Schools and the mind of a 15 year old youngster.

The project consisted of a direct marketing material campaign, a newspaper ad, a small website, t-shirts, banners and some flyers to be handed at the Education Fair.

The project was a success. We were able to get a full house with 1/3 of the pupils from the old school and the rest 2/3 from other schools in the Helsinki Metropolitan area.

The team consisted of me, my fellow copywriter Juuso K. and the client.

Responsibilities:
Art direction and production