TGM - Target Group Management

Case: Soppakoulu

Soppakoulu (Soup School) is TGM's free form client newsletter, which is published 3-4 times a year. It is targeted at their prime customers, which are also invited to special cooking classes a few times every year.

TGM's products and services are generally very complex, so these absurd and funny newsletters lighten and rejuvenate TGM's corporate image.

The team consists of me, my fellow copywriter Mika T. and the client.

Responsibilities:
Art direction and production